Welcome to Go-to-Market Strategies

Strategic Go-to-Market Planning

Introduction to Go-To-Market Strategy in Web3 Building a Structured GTM Framework Web3-Specific Market Considerations Optimizing Your GTM Execution Applying GTM Principles to Your Startup Key Take-Aways Flashcards Test your Knowledge

Master the Art of Sales

Introduction to Effective Sales for Web3 Startups Defining Your Value Proposition Understanding Your Buyer Selling During the MVP Stage Managing First Customer Relationships Effective Outreach and Sales Calls Managing Leads and Follow-ups Expanding Your Sales Team Key Take-Aways Flashcards Test your Knowledge Additional Learning

Pricing Strategies for Web3 Startups

Strategic Pricing for Web3 Startups Understanding Web3 Pricing Fundamentals Building Your Pricing Framework Selecting the Right Pricing Model Cost Estimation in Decentralized Systems Regional Adaptation Strategies Enterprise Client Approach Key Take-Aways Flashcards Test Your Knowledge

Course Completion

Course Completion Certificate

Additional Learning

Resources to deepen your understanding of Web3 sales strategies

The Arc Product-Market Fit Framework (Sequoia Capital)

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Instructors:

Michael Martin

Codebase Director

Doro Unger-Lee

Senior Developer Relations

Nicolas Arnedo

Developer Relations Engineer

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