Building a Structured GTM Framework
Learn how to create a systematic approach to reach and convert your target customers
An effective GTM strategy for Web3 follows a structured approach that helps you systematically identify, reach, and convert your target customers.
- Identify your target company types
- Define specific target roles within those companies
- Leverage founder networks for initial client acquisition
- Build success stories that can be documented and replicated
- Develop a clear Ideal Customer Profile (ICP)
- Scale through dedicated sales teams once initial traction is achieved
"Using your connections is important in order to get the first clients."
— Marcos Allende Lopez, Co-Founder of Blerify
For early-stage startups that might not have a strong track-record to rely on, focusing on founder connections is particularly important. Personal networks often provide:
Is this guide helpful?
