Defining Your Value Proposition
Learn how to articulate your product's core value beyond technical features
Defining Your Value Proposition
"The first thing you should do to start selling your product as a founder is to so clearly define the problem you're solving and then the solution that you're offering at the highest level."
— Zoe Leavitt, Co-Founder at glass.fun
The most successful founders can clearly articulate their solution at the highest level. Instead of positioning your offering as a "blockchain-based loyalty program," focus on the emotional benefit: "We create new revenue by bringing your consumers back again and again."
To discover your core value proposition, conduct a "why" exercise with your co-founders:
- State your solution (e.g., "loyalty platform")
- Ask "why does this matter?" repeatedly
- Continue until you reach the simplest, most foundational benefit
- Use this foundational benefit to shape all your messaging
Remember that you're not selling technology—you're selling outcomes like increased revenue, reduced costs, saved time, or improved experiences.
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