Key Take-Aways

Essential pitching principles from visual design to authentic storytelling techniques

Separate visuals from script: Create simple slides with visual cues, not text-heavy information dumps.
Structure as a complete story: Use narrative frameworks like Hero's Journey, Bridge Story, or Twist Ending to engage investors emotionally.
Translate complexity through metaphors: Compare technical concepts to Web3 solutions investors know, then to real-world experiences they understand.
Build credibility honestly: Own your current stage while demonstrating dedication through the Context, Content, and Climb framework.
Take calculated presentation risks: Show your authentic self, share personal connections to your work, and leave strategic information gaps.
Prepare thoroughly for five-minute pitches: Create a minimal deck, memorize your script, edit ruthlessly, and anticipate Q&A.
Focus on change created: When discussing communities or tokens, emphasize the transformation they enable, not just how they work.