Introduction to Fundraising in Web3

Learn how to approach fundraising as a strategic process to secure capital for your Web3 startup

About this chapter

Learn how to approach fundraising as a strategic process to secure capital for your Web3 startup.

Learning Outcomes

By the end of this module, you will learn how to:

  • Structure your fundraising strategy using a sales funnel model
  • Build and maintain investor relationships through effective updates
  • Time your fundraising efforts strategically
  • Determine appropriate valuations for your startup
  • Navigate cold outreach to potential investors
  • Present metrics that matter to VCs

"At the earlier stages, fundraising is the conversion of your social capital into committed capital." - Brian Leiberman, Director of Ecosystem Relations at Ava Labs

Introduction to Fundraising in Web3

Understanding the Fundraising Landscape

"Everybody should start fundraising the day they start their business."

- Brian Leiberman, Director of Ecosystem Relations at Ava Labs

Fundraising is fundamentally a sales process with distinct stages: cold outreach, introductory calls, due diligence, and closing. For Web3 founders, this process requires careful preparation, compelling storytelling, and strategic timing.

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