Key Take-Aways

Essential principles for user engagement in Web3

  1. Find meaningful use cases: Focus on communities where blockchain genuinely solves problems around visibility, access, or ownership—not where it's just trendy.

  2. Engage personally: Invest time in direct relationships with users, making them feel like collaborators rather than just customers.

  3. Document systematically: Create a structured process for collecting, analyzing, and prioritizing user feedback.

  4. Implement visibly: Show users their feedback matters by quickly implementing high-impact, low-effort changes.

  5. Be ready to pivot: The most successful founders maintain the ability to reinvent their approach when user feedback indicates a different direction.

  6. Balance listening and leading: While user feedback is essential, also recognize opportunities to create needs users haven't yet imagined.

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