Key Take-Aways

Essential lessons for launching your token

  • Product quality is fundamental—tokens enhance good products but can't rescue poor ones
  • Design for all economic agents, not just investors or early adopters
  • Balance short-term growth incentives with long-term sustainability
  • Consider both supply (distribution) and demand (utility) sides of your token economy
  • Combine Web3 metrics with traditional business metrics to measure success
  • Plan for evolution while maintaining clear rules for the current phase
  • Study both successful and failed projects to avoid common pitfalls

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