Applying Tokenomics to Your Startup
Seven practical steps to implement effective tokenomics in your startup
To implement effective tokenomics in your startup:
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Start with your product: Ensure you have a valuable product or service before designing token mechanisms. Tokens support good products but can't save bad ones.
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Identify all economic agents: Map out every type of participant in your ecosystem (users, developers, validators, investors) and design incentives for each.
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Balance supply and demand: Consider both token distribution (supply) and utility (demand) in your design.
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Implement fair distribution: Ensure tokens are allocated fairly across all stakeholders, not just investors.
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Measure success holistically: Track both Web3 metrics (TVL, token price) and traditional Web2 metrics (user retention, lifetime value).
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Plan for evolution: Design update mechanisms that allow your tokenomics to adapt as your ecosystem grows and market conditions change.
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Create genuine utility: Give users concrete reasons to hold and use your token beyond speculation (discounts, access rights, governance).
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