Key Take-Aways
Essential lessons for successful Web3 fundraising
Key Take-Aways
- Treat fundraising as a sales funnel with distinct stages requiring different approaches
- Start relationship-building with investors months before you need capital
- Prepare different versions of your pitch materials for different fundraising contexts
- Send regular investor updates that show growth and include specific asks
- Cold outreach works when personalized, targeted, and occasionally unconventional
- Don't over-optimize for valuation at the expense of securing good partners
- Focus on the metrics that truly demonstrate your product's market fit and growth potential
- Be transparent about challenges—honesty builds trust with investors
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